pretty house team
Privacy Policy,
Cookies Policy,
and Terms & Conditions
of Website Use
Effective Date: May 1, 2021
Last Updated: July 20, 2025
The Pretty House Team (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information across our websites and digital platforms. We operate in accordance with the Florida Information Protection Act (FIPA), California Consumer Privacy Act (CPRA/CCPA), General Data Protection Regulation (GDPR), and the data collection standards of Google Analytics and SEMrush.
1. Information We Collect
Personal Information:
Name, email, phone number, mailing address
IP address and device identifiers
Service inquiries, form submissions, and project requests
Any data you provide voluntarily
General Information:
Browsing behavior, session data, referring URLs
Cookies, UTM parameters, and third-party analytics data
Publicly available information from sources such as LinkedIn, YouTube, and Facebook
Sensitive Personal Information may be collected if required or voluntarily submitted.
2. How We Use Your Information
We use your data to:
Deliver and improve our services and user experience
Respond to inquiries and fulfill content production requests
Conduct remarketing campaigns and digital outreach
Analyze site usage and performance via tools like Google Analytics and SEMrush
Optimize content, targeting, and advertising
Fulfill legal obligations and protect digital assets
We do not sell your information for monetary value. However, data may be shared for cross-context behavioral advertising under CPRA definitions.
3. Cookies, Analytics & Tracking
We use cookies and tracking technologies to:
Enhance user navigation and functionality
Analyze usage patterns and engagement
Power targeted advertising and remarketing across platforms like Meta, LinkedIn, and Google
Cookie Categories:
Essential Cookies: Necessary for site functionality
Analytics Cookies: Used to track visits, user flow, and conversions
Functional Cookies: Improve user experience based on preferences
Advertising Cookies: Enable personalized content and remarketing
We retain cookie data for optimization of campaigns and analytics.
Opt-Out Options:
Browser settings
GDPR-compliant cookie banners are shown to visitors from the EU/EEA.
4. Your Privacy Rights
California Residents (CPRA):
Right to know, correct, or delete your data
Right to opt-out of sharing for behavioral ads
Right to limit use of sensitive personal data
Opt-out links:
EU/EEA Residents (GDPR):
Right to access, rectify, erase, or restrict processing
Right to data portability and to object to profiling
Right to withdraw consent
Email developer@krakenusa.com to exercise these rights.
5. Data Security & Breach Notification
We use physical, administrative, and digital safeguards to secure your data. If a breach occurs involving your personal data, we will notify affected users within 30 days in accordance with FIPA and other applicable laws.
6. Data Retention
Personal and behavioral data may be retained to support long-term campaign strategy, unless a longer period is legally required.
7. International Transfers
Users outside of the U.S. should be aware their data may be transferred to and processed in the U.S. under GDPR-approved safeguards such as Standard Contractual Clauses.
8. Children’s Privacy
Our website is not directed at children under 13, and we do not knowingly collect their information. Any data submitted by minors will be deleted upon discovery.
9. Developer Indemnification
While privacy templates and legal tools may be included in our development services, The Pretty House Team clients and site owners are solely responsible for legal compliance. We are not liable for violations, data misuse, or unapproved third-party content or tracking.
10. Content Disclaimer & Third-Party Links
All site content—including blog posts, case studies, embedded videos, and external links—is offered for general marketing or informational purposes only.
Visitors should:
Consult appropriate professionals before acting on any claims or advice found on our website
Understand external links are used at their own risk
Independently verify all content, stats, and opinions
The Pretty House Team assumes no liability for third-party websites, inaccurate or outdated information, or the consequences of acting on unverified claims.
Use of this website is at your own risk.
11. Updates to This Policy
We may update this policy to reflect legal, technological, or operational changes. By continuing to use the site, you consent to the most recent version.
12. Contact Us
If you have any questions or requests about this policy, please contact:
The Pretty House Team
34921 US Hwy 19 N
📧 developer@krakenusa.com
This Privacy Policy complies with FIPA, CPRA, GDPR, and analytics/data marketing standards supported by Google and SEMrush.